What's the difference between one mason and another? Both might have identical looking work, but it won't be until the cement work had a chance to weather 4 seasons before you truly know who had the better work.

Can the same be said about your service? What really separates you from the other jewelry store down the street?

We kicked this question around our office and came up with a few ideas that we know other jewelers always say on their website or in their advertising. Here they are:

1. Custom design jewelry services.
2. Different designer jewelry lines
3. Repair services - yes, everyone might do this, but what is your specialty?
4. Available parking
5. Convenient to get to
6. Newly remodeled outside
7. Newly remodeled inside
8. If not newly remodeled, do you have a unique, vintage look of inte...
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